Benchmark Email vs Constant Contact: A Comprehensive Comparison

When it comes to choosing the right email marketing software, many businesses are faced with a daunting task. With numerous options available in the market, it's essential to evaluate each tool based on its features and capabilities. In this article, we'll be comparing Benchmark Email and Constant Contact, two of the most popular email marketing platforms.

HTML Editor and Scheduling Features

Benchmark Email stands out from the competition with its robust HTML editor. The platform offers three different editors: drag & drop, plain text, and a code editor. This flexibility allows businesses to create visually appealing emails that cater to their specific needs. Moreover, Benchmark's scheduling feature enables users to send emails at specific times, taking into account different time zones. This means that overseas clients won't receive an email at 4 a.m., ensuring that your campaign design isn't affected by subscribers' devices.

Responsive Emails and SMS Features

Benchmark Email's responsive email design is another impressive feature. With the ability to create emails that adapt to various devices, businesses can ensure that their campaigns are optimized for mobile phones and computers alike. Additionally, the platform's unique Sendinblue SMS feature enables users to send time-sensitive information and promotions to customers. This feature can be particularly useful for businesses looking to create urgency around limited-time offers.

User-Friendly Interface and Feedback Mechanism

Benchmark Email's user-friendly interface makes it easy to navigate and use even for those without extensive technical expertise. The platform's online survey feature allows businesses to gather feedback and recommendations from customers, which can be used to improve products or services. By including subscribers in the production process, businesses can make them feel valued and increase the likelihood of future purchases.

Benchmark Email is an easy-to-use email marketing software perfect for businesses looking to create a new product or service. With its robust HTML editor, scheduling features, responsive emails, SMS capabilities, and user-friendly interface, it's no wonder why many businesses are opting for this platform. Whether you're looking to send targeted campaigns or gather feedback from customers, Benchmark Email has got you covered.

By: Jason Rowse - Digital Marketing Expert

Benchmark email vs constant contact